Graduated in tourism and hospitality marketing from Sr-Lawrence College in 2008, Jason has held various positions in the Indigenous tourism industry.  

When the Hotel-Musée Premières Nations opened its doors in 2008 at Wendake, Jason was hired as the sales and banquet coordinator. In 2010, he joined Tourisme Wendake, where he was responsible for sales and marketing development for the entire tourism infrastructures of the Huron-Wendat Nation. He also actively participated in media relations, the publication of the tourist guide, and the creation of the website to promote Wendat culture in Quebec, Canada, and abroad.  

Later, Jason used his expertise and dedication to support the managers and owners of Indigenous businesses in Quebec with Indigenous Tourism Quebec (ITQ). In this new role, he worked to promote Indigenous cultures and tourism businesses from Quebec in key markets such as France, Germany, the United Kingdom, and the United States.  

In addition to participating in several international missions and trade shows, he managed nearly thirty press tours annually across the II nations and 55 Indigenous communities in the province, supervised the editorial process for the Origin(e) magazine, and advised 37 regional and sectoral tourism associations in Quebec on Indigenous tourism.  

In 2017, he joined the Indigenous Tourism Association of Canada (ITAC) as the Director of Sales. ITAC is a global leader in marketing and developing Indigenous tourism experiences.  

Finally, in 2022, Jason became CEO of a moccasin company known as Bastien Industries, which has been part of the Wendake community since 1878.  

After spending 15 years traveling the world promoting tourism and Indigenous cultures, Jason, with his solid marketing experience and impressive network of contacts, is now determined to push the boundaries with Bastien Industries.  

The first objective: to maintain a limited but authentic production of moccasins, fully made in Canada with predominantly Indigenous labor, while introducing the company’s products to an international fashion conscious audience.  

Since taking over Bastien – Indigenous Craftsmanship, Jason has established an impressive online sales network and collaborations with Indigenous creators and designers from across Turtle Island.  

He has placed his products on the shelves of major Canadian department stores like Simons and Marshalls, created an Indigenous fashion collective that currently includes 11 Indigenous designers from Quebec and the Maritimes, and has exported 35% of production to key markets such as the United States, France, and Japan.